SMS Messaging Consent

Gridfire SMS Consent Process

This page describes how automotive dealerships using Gridfire obtain customer consent before sending transaction-related SMS messages through the Gridfire platform.

How Customers Opt In

Customers opt in verbally while working directly with an automotive dealership during an active vehicle purchase or lease transaction. A dealership representative must receive an affirmative response from the customer before Gridfire is used to send an SMS message.

Customer Provides Mobile Number

The customer provides a mobile number directly to the dealership as part of the active vehicle transaction.

Dealer Requests Permission

Dealership staff explains the type of messages the customer may receive and asks for permission to send them by SMS.

Customer Says Yes

SMS messaging is only enabled after the customer expressly agrees to receive the transaction-related messages.

Verbal Consent Script

Dealership personnel are instructed to use the following consent language before sending SMS messages through Gridfire.

Dealer Script

“May we send you text messages related to your vehicle transaction, including a short ownership survey and your personalized menu? Message frequency varies. Message and data rates may apply. You can reply STOP to opt out or HELP for assistance. Do you agree to receive these messages?”

Message Details

Gridfire SMS messages are transactional communications associated with an active dealership customer interaction. They are not sent as unsolicited marketing messages.

Message Types

Vehicle ownership survey links and personalized customer menu links.

Message Frequency

Varies by transaction and is limited to messages related to the customer's active dealership interaction.

Opt Out

Customers may reply STOP at any time to stop receiving SMS messages.

Help

Customers may reply HELP for assistance.

Consent is optional. A customer may decline SMS messaging and continue their vehicle purchase or lease transaction with the dealership.

Privacy and Terms

Customer contact information is used only to provide the dealership-related communications authorized by the customer. Message and data rates may apply.

Gridfire provides software used by automotive dealerships. SMS messages sent through Gridfire are initiated by the dealership in connection with a customer transaction and are sent only after the dealership has obtained the customer's consent.