Privacy Policy

Gridfire Technologies (“Gridfire,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information collected through Gridfire.pro and related websites, applications, products, and services (collectively, the “Services”).

This Privacy Policy explains how we collect, use, disclose, and protect information provided by users of the Services, including automotive dealerships, dealership personnel, and customers interacting with dealership-provided Gridfire experiences.

1. Information We Collect

We may collect personal information that users voluntarily provide to us, including:

• Name
• Email address
• Mobile phone number
• Mailing address
• Account and login information
• Dealership and business information
• Vehicle and transaction-related information
• Survey responses
• Customer communication preferences
• Other information submitted through forms, surveys, support requests, account registration, or use of the Services

We may also collect certain technical and usage information automatically when users interact with the Services, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Referring website
• Date and time of access
• General usage and diagnostic information

2. Information Provided by Dealerships

Gridfire provides software tools to automotive dealerships and related businesses.

Dealerships may enter or transmit customer information into Gridfire in connection with an active vehicle purchase, lease, financing, ownership, or customer-service interaction.

This information may include a customer’s name, mobile phone number, email address, vehicle information, transaction information, survey responses, and other information necessary to provide the dealership’s requested services.

Gridfire processes this information on behalf of the dealership for the purpose of providing the Services.

3. How We Use Information

We may use collected information to:

• Provide, operate, maintain, and improve the Services
• Create and manage user accounts
• Support dealership workflows and customer interactions
• Process and display surveys, menus, and related transaction information
• Send account, service, survey, menu, or transaction-related communications
• Send SMS communications when the recipient has provided appropriate consent
• Send email communications when authorized
• Respond to questions, support requests, and customer-service inquiries
• Improve product functionality, performance, and user experience
• Protect the security and integrity of the Services
• Detect, investigate, and prevent fraud, abuse, or unauthorized activity
• Comply with applicable laws, regulations, and legal obligations

4. SMS Communications

Gridfire may facilitate SMS communications sent by automotive dealerships to customers in connection with an active vehicle transaction or customer interaction.

These communications may include:

• Vehicle ownership surveys
• Customer preference surveys
• Personalized menu links
• Transaction-related updates
• Other dealership-requested communications related to an active customer interaction

Customers must provide consent before receiving SMS communications through Gridfire.

Consent to receive SMS messages is optional and is not a condition of purchasing goods or services.

Message frequency varies depending on the transaction or customer interaction. Message and data rates may apply.

Recipients may reply STOP at any time to opt out of SMS communications.

Recipients may reply HELP for assistance.

5. Mobile Information and SMS Consent

6. Email Communications

We may send service-related or transaction-related email communications when necessary to provide the Services.

Where required, marketing or promotional email communications are sent only to recipients who have opted in or where otherwise permitted by law.

Recipients may unsubscribe from promotional emails by using the unsubscribe instructions included in the message or by contacting us.

7. Service Providers

We may use third-party service providers to assist us in operating and supporting the Services. These providers may perform functions such as:

• Website and application hosting
• Data storage
• Email delivery
• SMS message delivery
• Payment processing
• Analytics
• Customer support
• Security and fraud prevention

We disclose information to service providers only as reasonably necessary for them to perform services on our behalf.

Service providers are expected to protect the information they receive and use it only for the purposes for which it was provided.

For clarity, mobile phone numbers, SMS opt-in information, and messaging consent are not shared with third parties or affiliates for marketing or promotional purposes.

8. Sharing of Personal Information

We do not sell or rent personal information.

For the avoidance of doubt, the sharing categories described in this Section 8 do not apply to mobile phone numbers, SMS opt-in information, or messaging consent. This information will not be shared, sold, rented, or transferred to third parties or affiliates for marketing or promotional purposes.

We may disclose other personal information:

• To service providers acting on our behalf
• To the dealership or organization responsible for the customer interaction
• When required by law, subpoena, court order, or other legal process
• When necessary to protect the rights, safety, property, or security of Gridfire, our users, customers, or others
• In connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business, subject to applicable privacy obligations

Any disclosure of customer information is limited to the purposes reasonably necessary to operate the Services or satisfy legal requirements.

Mobile phone numbers, SMS opt-in information, and messaging consent may only be disclosed to service providers as necessary to deliver authorized SMS communications or operate the messaging service. Such service providers may use this information only to provide services on Gridfire's behalf and may not use it for their own marketing or promotional purposes.

9. Cookies and Similar Technologies

The Services may use cookies, local storage, session storage, and similar technologies to:

• Maintain user sessions
• Remember preferences
• Improve functionality
• Measure performance
• Support security
• Understand how the Services are used

Users may configure their browser to refuse certain cookies or alert them when cookies are being used.

Some portions of the Services may not function properly if cookies or similar technologies are disabled.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.

These measures may include access controls, authentication, secure communications, system monitoring, and other security practices appropriate to the nature of the information.

No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Data Retention

We retain personal information for as long as reasonably necessary to provide the Services, satisfy legitimate business purposes, comply with legal obligations, resolve disputes, and enforce agreements.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

12. User Choices and Rights

Depending on applicable law, users may have the right to request access to, correction of, or deletion of certain personal information.

Users may also request information regarding how their personal information is used.

Requests may be submitted through the contact information provided below.

We may need to verify the identity of the person making the request before responding.

13. Children’s Privacy

The Services are intended for use by adults and businesses and are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13.

If we learn that personal information from a child under 13 has been collected without appropriate authorization, we will take reasonable steps to delete it.

14. Third-Party Websites

The Services may contain links to third-party websites or services.

Gridfire does not control and is not responsible for the privacy practices, content, or security of third-party websites.

Users should review the privacy policies of third-party websites before providing information to them.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When changes are made, we will update the “Last Updated” date at the top of this page.

Continued use of the Services after changes are posted constitutes acknowledgment of the updated Privacy Policy.

16. Contact Us

Questions or requests regarding this Privacy Policy may be directed to:

Gridfire Technologies
Website: https://www.gridfire.pro
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

17. SMS Privacy Summary

For clarity:

• SMS consent is optional.
• Message frequency varies.
• Message and data rates may apply.
• Recipients may reply STOP to opt out.
• Recipients may reply HELP for assistance.
• Gridfire does not sell or share SMS opt-in data or mobile phone information with third parties or affiliates for marketing or promotional purposes.